Gouvernement du Québec - "Born a girl (en)"

lg2

lg2 Québec, Kanada

1513

Titel	Born a girl (en)
Titel (Originalsprache)	Un autre genre de carte
Agentur	lg2
Kampagne	Un autre genre de carte
Werbende	Gouvernement du Québec
Marke	Gouvernement du Québec
Posted	Dezember 2019
Geschäftsbereich	Regierungen und andere Institutionen
Problem	Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has mandated lg2 to create a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds.
Medientyp	Internet-Film
Länge	131 seconds
Creative Director	Luc Du Sault
Creative Teammitglied	Félix-Antoine Belleville
Direktor Fotografie	Alexandre Nour Desjardins
Art Director	Jean Lafreniére