| Titel | Tongues |
| Agentur | BBDO Argentina |
| Kampagne | The Colour Of Greatness |
| Werbende | PepsiCo Inc. |
| Marke | Gatorade |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | Gatorade is behind every workout. Behind every drop of sweat. Behind every game. Behind every tournament. Behind every defeat. When Gatorade says that it's "Behind Greatness", it means it. Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is. |
| Medientyp | Presse & Publikationen |
| General Creative Director | Joaquin Campins |
| General Creative Director | Christian Rosli |
| Creative Director | Juan Pedro Ferretti |
| Creative Director | Tomas Wilhelm |
| Art Director | Cristian Bahamondes |
| Texter | Arnaldo Aldana |
| Etatdirektor | María Pía Ithurralde |
| Client Services Manager | Rocío Serafini |
| Produktionsmanager | Anita Pillado |
| Produktionkoordinator | Sol de Martini |
| Werbeleiter | Martín Watson |
| Werbeleiter | Alvaro Ascenso |
| Werbeleiter | Gonzalo Chigó |
| Werbeleiter | Jorge Natteri |
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