Kyla Jacobs

In this newly created role, Kyla is responsible for WPP’s marketing and new business operation in its largest market, working closely with the company’s agencies and other operating units. As part of this remit she helps to build the profile of the new WPP and its agencies with clients, consultants and industry leaders.
With 20 years of experience in marketing and new business, Kyla was most recently the Global CMO at TBWA Worldwide where she led business development and was a member of the global executive team. In addition, she was also responsible for business development for TBWA\Chiat\Day.
Kyla is an established industry speaker, being featured at Advertising Week and Harvard Women in Business events. She also has the distinction of being recognized by the IPA & Campaign’s “Women of Tomorrow.” 

Kyla leads global business development for TBWA Worldwide. A member of the global executive team, she drives growth for the agency including new business, organic growth, and promoting latest platforms and services. In addition, she also leads business development for TBWA\Chiat\Day in the U.S. across the New York and Los Angeles offices. Since joining the agency in 2014, she spearheaded the unprecedented run of new business wins including H&M, NBCUniversal, Travelers, Thomson Reuters, Pernod Ricard, GoDaddy, Intel, PepsiCo IZZE, TD Bank and more. She first began her career at TBWA\Sydney and then gained additional global experience working at Ogilvy, Saatchi & Saatchi and CP+B. Kyla is an established industry speaker, having been featured at Advertising Week, Harvard Women in Business and Mirren Summit. She has also been recognized with the IPA & Campaign’s “Women of Tomorrow.”