Faber-Castell - "Picture or Drawing 1"

David The Agency

David The Agency São Paulo, Brasilien

2090

Marke: Faber-Castell
Länder: Brasilien

Werbende: Faber-Castell

Titel	Picture or Drawing 1
Agentur	David The Agency
Kampagne	Picture or Drawing
Werbende	Faber-Castell
Marke	Faber-Castell
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 1
Geschäftsbereich	Schreibwaren & Bürobedarf
Philosophie	A Faber-Castell campaign, created by DAVID São Paulo, has stopped traffic in Brazil. A series of OOH ads were spread across several cities, with the following question: “Picture or Drawing?” To show the efficiency of its EcoLápis Cor SuperSoft line, the brand invited artists to create paintings to show how art made with Faber-Castell products can be hyper-realistic. Photos of each painting were placed next to each other as a true test. The mission looks easy, but it can confuse a lot of people. That's what Faber-Castell found out after a poll in the streets. The poll highlights what only EcoLápis Cor SuperSoft are capable of: drawings so realistic they can be mistaken for photos. The campaign features 5 professional illustrators, including members of Ateliê Aberto, a virtual community created by Faber-Castell on Facebook for art lovers. Artists Pedro Lopes, Jader Ferreira, Will Costa, Sâmia Escorcio and Gustavo Assarian impress with their hyper-realistic productions. In all, 10 paintings were produced, which promise to confuse the public's mind. The campaign focuses on digital and OOHs (bus and subway shelters), which will feature art with a simple question prompting the public to guess whether it’s a picture or drawing. People will be able to share their guesses online at www.fotooudesenho.com.br, a website created for the project.
Medientyp	Außenwerbung
Global Chief Creative Officer & Partner	Pancho Cassis
Global COO	Sylvia Panico
Executive Creative Director	Edgard Gianesi
Executive Creative Director	Renata Leao
Creative Director	Guiga Giacomo
Creative Teammitglied	Guto Merino
Creative Teammitglied	Filippe Pacheco
Produktion	Fernanda Peixoto
Produktion	Ariama Pereira
Produktion	Ana Beatriz Duarte
Edition	Silvio Figueira
Edition	Ava Silva
Kundenbetreuung	Tom Gil
Kundenbetreuung	Rodrigo Kozma
Kundenbetreuung	Bárbara Maximo
Planning Team	Carolina Silva
Planning Team	Júlia Smidt
Planning Team	Aline Nunes
Innovation	Toni Ferreira
Innovation	Gustavo Nanes
Social Media Team	Angela Andrade
Social Media Team	Beatriz Azevedo
Medienteam	Marcia Mendonça
Medienteam	Renato Gabriel
Medienteam	Mariana Tolosa
Medienteam	Cibele Vilela
Medienteam	Victor Santana
Global PR Director	Sandra Azedo
Werbeleiter	Flávia Giordano
Werbeleiter	Marcelo Vecchi
Werbeleiter	Illana Roque
Werbeleiter	Deyse Silva