Jayannt Savant
Integrated Creative Leader at Consultant
Mumbai, Indien
TitelTihar
Werbende Unilever
Marke Surf Excel / Omo
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 1
Story Tihar (Diwali) is one of the biggest festivals in Nepal. During this festival, it is a custom for siblings to gift each other. This helps strengthen the bond between them. So while creating this special bond, if clothes get dirty, then Dirt Is Good. 


The film had an excellent response since it got posted online. Within the first 24 hours, it had garnered:

Over 300000 views

20k+ reactions

800+ shares

It was one of the most popular films on social media during the festival, in 2018.
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