| Story | With its small budgets and big ambitions, Rom always managed to activate the national spirit and gather people around different causes.At a time where the world was crumbling with bad news and cancellation, and audiences were left in a gap of entertainment, we found an opportunity.Enter ROM- the official sponsor of cancelled events.ROM activated people to play a role in the mission to help the small Romanian brand sponsor for the first time a big international event. They could join and spread the outrageous and fun offers in order to reach the organisers. The campaign featured several movies in which a ROM representative pitches organizers all kinds of crazy sponsorship ideas, from chocolate filled arenas for Wimbledon, to crazy national flags at the EURO football tournament, to our own mascot, the Rom Buzz man, for Comicon.We had the effect of a big sponsorship without even signing any actual contract. We also created a big conversation around our initiative, giving people an entertaining role in sharing our sponsorship proposals and tagging the events , and attracted the attention of the press. |