Impossible Foods - "Nature - Tree"

Deloitte Digital

Deloitte Digital New York, Vereinigte Staaten von Amerika

684

Marke: Impossible Foods
Länder: Vereinigte Staaten von Amerika

Werbende: Impossible Foods

Titel	Nature - Tree
Agentur	Deloitte Digital
Kampagne	Mini Impact Kitchen
Werbende	Impossible Foods
Marke	Impossible Foods
Posted	April 2023
Geschäftsbereich	Nahrungsmittel
Story	On Earth Day, April 22, Impossible Foods is launching the “Mini Impact Kitchen” campaign flexing the brand’s mini carbon footprint compared to animal meat production. Through this “mini” campaign, Impossible Foods is placing meat from plants at the forefront and making consumers conscious of how their food choices impact the planet. As an Impossible Burger generates 91% less emissions than a beef burger, the campaign is set to encourage consumers to shrink their emissions by creating mini Impossible recipes to showcase the tiny environmental impact that Impossible products have compared to animal meat. Because small actions, done widely, can add up to big changes for the planet.
Medientyp	Interaktiv
Länge	29 seconds
Executive Creative Director	Jones Krahl
Managing Director, Head of Engagement Management	Lauren LaValle
Group Creative Director	Bevan Mahaney
Creative Director	Angela Williams
Senior Media Strategist	Ben Shapiro
Managing Director, Head of Social and Influencer	Kenny Gold
Executive Creative Director	Milton Correa
Account Supervisor	Jenirae Beyer-Johnson
Creative Director	Dima Rigby
Texter	Darrien Case
Junior Art Director	Alex Mayeri
Cinematographer and Editor	Dewun Owusu
Business Affairs Specialist	Stephanie Berland
Produzent	Emerson DeBasio
Design Director	Kirsten Finkas
Group Strategy Director, Social Innovation and Operations	Christina Kavalauskas
Social Strategist	Angelina Truchan
Associate Director of Strategy Influencer	Shayan Heravi