Titel | Follow The Arches - Next Exit |
Agentur | Cossette |
Kampagne | Follow The Arches |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | Glimpses of the McDonald’s logo are used to create a minimal, globally-adaptable wayfinding system. |
Medientyp | Außenwerbung |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Creative Director | Craig McIntosh |
Creative Director | Jaimes Zentil |
Creative Director | Guy Moore |
Art Director | Spencer Dingle |
Art Director | David Theroux |
Texter | Jordan Hamer |
Texter | Philippe Brassard |
Designer | Oleg Portnoy |
Designer | Corey Way |
Produktionskünstler | Graham Washer |
Digitale Retuschierung | Trevor Gauthier |
Studio Direktor | Raquel Mullen |
Account Coordinator | Megan Smith |
Account Executive | Valerie Mascarin |
Etatdirektor | Nicole Bakker |
Etatdirektor | Geoff Wilton |
SVP | Kathy McGuire |
Geschäftsführer | Kathy McGuire |
Medienagentur | OMD Toronto |
Produktionsfirma | Novus |
Chief Marketing Officer (CMO) | Antoinette Benoit |
Marketing Officer | Hope Bagozzi |
Senior Marketing Manager | Chuck Coolen |
Senior Manager, Advertising, Media & Partnerships | Solange Bernard |
Regional Marketing Supervisor | Andrew Mumford |