Titel | McMuffin |
Agentur | Leo Burnett |
Kampagne | Iconic Stacks |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 1 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Philosophie | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
Medientyp | Außenwerbung |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Pete Heyes |
Art Director | James Millers |
Texter | Andrew Long |
Designer | David Schwen |
Designer | Jake Arnold |
Head of Design | Phil Bosher |
Etatdirektor | Steph Bates |
Senior Account Manager | Robert Ellen |
Account Executive | Callum Matthews |
Projektleiter | Emily Green |
Marketing Manager | Hannah Pain |
Campaign Assistant | John McClure |