Titel | Cans Are Good For Weddings |
Agentur | BSSP |
Kampagne | Rao’s Soup, A Soup with Nothing to Hide |
Werbende | Rao’s Specialty Foods, Inc. |
Marke | Rao's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
Geschäftsbereich | Suppen, Füllungen, Saucen |
Slogan | Rao’s . A Soup with Nothing to Hide |
Philosophie | In a sea of inscrutable cans and cartons, Rao’s is standing out with its new shelf-stable, transparent jar of soup. This national product launch by the beloved, cult favorite brand marks a major disruption to the soup category, which continues to sell its product in cans. To promote its latest innovation, the brand has launched a new campaign, “Rao’s Soup, A Soup with Nothing to Hide,” created by independent agency BSSP. Through CTV (Hulu), Social, Digital, and an impressive OOH takeover in NYC (with one board in Bentonville, AK -- Walmart HQ), the campaign shows us that soup can be a delicious, everyday meal option that elevates the art of eating. |
Medientyp | Interaktiv |
Länge | |
Geschäftsführer | Lindsay Grant |
Account Supervisor | Sarah Simonetti |
Group Creative Director | Anders Gustafsson |
Senior Copywriter | Ashley Suarez Wood |
Texter | Kate Ursu |
Senior Art Director | Savannah Hicks |
Art Director | Lynn Nakamura |
Executive Producer | Fearghal O’Dea |
Produzent | Tara Kennedy |
Digitalkünstler | Brian Cadamagnani |
Content Director | Jason Apple |
Associate Producer, Content Studio | Lauren Chatman |
Herstellungsleiter | Evan Grainger |
Cutter | Nico Litonjua |
Motion Designer | Karim Fawzy |
Digitale Retuschierung | Sam Nordemann |