Elite Turkish Coffee - "Saving the Proposal"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

7452

Marke: Elite Turkish Coffee
Länder: Israel

Werbende: Strauss Group Inc.

Titel	Saving the Proposal
Agentur	BBR Saatchi & Saatchi
Kampagne	Saving the Wedding Proposal
Werbende	Strauss Group Inc.
Marke	Elite Turkish Coffee
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 12
Geschäftsbereich	Kaffee, Tee, Kakao
Story	Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys. The guys you can count on to help you no matter what. They're the guys that'll help you move out of your old apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time!
Medientyp	Internet-Film
Länge	250 seconds
	Yossi Lubaton
VP, Creative Director	Eran Nir
Texter	Lior Shoham
Texter	Liron Cohen
Art Director	Carmel Gilan
Direktor Digitale Kreation	Maayan Dar
VP, Strategic Planning	Shai Nissenboim
Planning Supervisor	Roni Arison
Etat-Planer	Roie Gortler
VP, Group Account Head	Idit Zukerman
Account Supervisor	Reni Bracha
Account Executive	Mor Aharon
VP, Production & Content	Dorit Gvili
Produktion	Bosmat Marmarely
Social & Digital Director	Idan Kligerman
Social Media Editor	Aviv Melamed
Traffic	Ronit Doanis
Post-Produktion	BROADCAST
Make-Up Artist	Liat Sheinin
Regisseur	Guy Michael
Produktionsfirma	Jiminy Creative