Volvo Car Mobility or as they are called, M, offers access to cars that can be booked via their app in all major cities in Sweden. As part of a bigger campaign under the tagline “The new way to own a car” the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind.
Philosophie
As part of a bigger campaign under the tagline "The new way to own a car" the film is reminiscent of classic science-fiction. It paints the picture of a vision for cities where all cars simply start vanishing into the sky, leaving only an M car behind.
Problem
Volvo Car Mobility’s shared mobility service M, provides direct access to cars as an alternative to private ownership.One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service.