| Titel | Keep Life Dreamy |
| Agentur | Nord DDB STO |
| Kampagne | Keep Life Dreamy |
| Werbende | Lotto |
| Marke | Lotto |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 3 |
| Geschäftsbereich | Lotterie & Glücksspiele |
| Story | The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires. With their new communication concept "Keep Life Dreamy," they aim to solidify their role as the iconic game that inspires the Swedish people to dream. This is showcased in the launch film through the equally iconic '70s hit "Dreamer." The launch film, directed by award-winning Hanna Maria Heidrich, celebrates all the dreamers living among us and demonstrates how a life-affirming attitude can spread. Here, with the help of the 1974 banger "Dreamer," it moves from one open-minded dreamer to another. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Andreas Dahlqvist |
| Creative Lead | Fredrik Simonsson |
| Texter | Frida Siversen Ljung |
| Grafik-Designer | Patrick Emt |
| Agency Producer | Jacob Fagerström |
| Online Artist | Markus Bergqvist |
| Online Artist | Eskil Lundberg |
| Regisseur | Hanna Maria Heidrich |
| Executive Producer | Pål Åsberg |
| Produzent | Samuel Hahn |
| Produzent | Agnes Ahlstedt |
| Direktor Fotografie | Lasse Frank |
| Cutter | Sabine Panek |
| Grad | Oskar Larsson |
| Tonstudio | Calle Budde Roos |
| Creative Director | Nina Åkestam Wikner |
| Texter | Martin Hovnor |
| Art Director | Daniel Mencák |
| Client Manager | Jack Gallon |
| Client Director | Per Jaldeborg |
| Client Director | Johanna Gradin |
| PR Advisor | Joel Sköld |
| Lead Music Supervisor | Jenny Ring |
| Musik | Supertramp |
| Creative Lead | Fredrik Simonsson |
| Online artist | Eskil Lundberg |
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