Simon started his career in advertising as a Media Planner and moved into Account Management
working at Saatchi & Saatchi, D’Arcy Masius Benton & Bowles and McCann World Group.
Not confined to just work out of London Simon went to Moscow in 1993 spending 3 years as
Client Service Director for D’Arcy Masius Benton and Bowles. Following the Moscow assignment,
he spent time in other Central and Eastern European countries, Asia Pacific and the USA on
During his time in advertising he worked with a broad spectrum of UK and international brand
owners as a Global Account Director: Masterfoods Mars, Coca Cola, P&G, Unilever, Philips,
Gillette, Wrangler, Reebok, Tourism Ireland etc.
In 2003 Simon was a founding partner of the independent agency network - thenetworkone.
An international network of like-minded independent agencies that is ‘custom-fit’ around a brand’s
In 2006 Simon joined Diageo Plc as Global Category Director Advertising across all brands. His
role to work closely with Marketing stakeholders at all levels to develop and refine ways of
working with agencies, improve quality of output, manage the agency roster and drive improve
value from marking investment.
Simon left Diageo at the end of 2018 to take time out after 12 years in the same role and is now
working as a consultant to both agencies and brand owners.