Heinz - "Ketchup A.I"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Kanada

2288

Titel	Ketchup A.I
Agentur	Rethink Communications Inc.
Kampagne	Heinz A.I. Ketchup
Werbende	Heinz
Marke	Heinz
Posted	November 2022
Geschäftsbereich	Mayonnaise, Ketchup, Senf
Story	With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? It turns out that just like humans, A.I. prefers Heinz.
Medientyp	Case Study
Chief Creative Officer	Aaron Starkman
Chief Creative Officer	Mike Dubrick
Leiter Strategie	Sean McDonald
Creative Director	Xavier Blais
Texter	Xavier Blais
Creative Director	Zachary Bautista
Art Director	Zachary Bautista
Stellvertretender Creative Director	Geoff Baillie
Texter	Geoff Baillie
Texter	Aman Soin
Multimedia-Designer	Alex Fleming
Strategist	Julian Morgan
Fernsehproduktion	Alex Butt
Fernsehproduktion	Steph Walker-Wells
Post Supervisor	Megan O’Connor
Post Supervisor	Shannon Ing
Produzent Digital	Sheldon Sam
Druck-Produzent	AJ Merrick
Studio	Brad Kumar
Etatdirektor	Jamie Sutherland
Etatdirektor	David Greisman
Kundenbetreuer	Ashlynn Labinaz
Cutter	Tyler Erdelac
Cutter	Anna Vershinina
Spezialeffekte	Dustin Gamble
Spezialeffekte	Jean-Nicolas Duval
PR Company	Middle Child
PR Company	Zeno
Media Company	Carat
Media Company	P57
Marketing Director	Megan Lang