Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, Vereinigte Arabische Emirate
| Titel | Blur |
| Kampagne | Blur |
| Werbende | Al-Futtaim Health |
| Marke | Al-Futtaim Health |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 1 |
| Geschäftsbereich | Krankenhäuse und Klinike |
| Story | A global study revealed that nearly 600,000 people suffer from some form of visual impairment in the UAE. In fact, most people suffering from glaucoma or cataracts are not even aware they have it! On World Sight Day, we decided to bring this to the fore through stark, simple, visual storytelling across key social media platforms. In the process, we also highlighted a secondary subtle social undercurrent - the issue of road accidents which is also quite high in the UAE. |
| Medientyp | Presse & Publikationen |
| Creative Content Head & Conceptualiser copywriter | Cherry Koshy |
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