Titel | RAV 4. Fuelled by Fun. |
Agentur | GMASCO |
Werbende | Al-Futtaim Motors |
Marke | Toyota RAV4 |
Datum der ersten Ausstrahlung/Veröffentlichung | 2024 / 1 |
Story | We repositioned the newly launched RAV 4 in 2014 in the UAE for Fun activities around town and for a younger TA. To simply move away from it being wrongly perceived at that time as a 'desert horse', which only its elder brother in lineage - the Land Cruiser could be strong enough for to fit that positioning. This was the main KV for a 360 degree campaign under the #FuelledByFun |
Medientyp | Integrated Media/360 Activation |
Associate Creative Director/Copywriter | Cherry Koshy |