BMW of North America - "Talkin’ Like Walken"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Vereinigte Staaten von Amerika

5693

Marke: BMW of North America
Länder: Vereinigte Staaten von Amerika

Werbende: BMW

Titel	Talkin’ Like Walken
Agentur	Goodby Silverstein & Partners
Kampagne	Talkin’ Like Walken
Werbende	BMW
Marke	BMW of North America
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 2
Geschäftsbereich	Autos
Philosophie	BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken.
Medientyp	Fernsehen
Länge	60 seconds
Music / Sound Design	Sonic Union
Werbeleiter	Sebastian Mackensen
Werbeleiter	Marcus Casey
Werbeleiter	Albrecht Pagenstert
Werbeleiter	Lisa Judge
Werbeleiter	Lauren Martens
Werbeleiter	Zach Ambrosino
Werbeleiter	Timothy Sumter
Werbeleiter	John Doyle
Werbeleiter	Phil Dilanni
Partner	Rich Silverstein
Chief Creative Officer	Margaret Johnson
Executive Creative Director	Matt Edwards
Executive Creative Director	Wes Phelan
Stellvertretender Creative Director	Kevin Leung
Stellvertretender Creative Director	Clemens Zlami
Texter	Zak DeLange
Texter	Colin Nissan
Art Director	Andrew Congleton
Art Director	Sean Farrell
Produktionsleitung	Jim Haight
Broadcast Producer	Matt Flaker
Broadcast Producer	Daniel Chang
Grafik-Designer	Jim King
Agency Producer	Hanna Hegnell
Design Director	Rachael Stamps
Artist	Joanna Pham
Artist	Maria Leung
Geschäftsführender Teilhaber	Leslie Barrett
Etatdirektor	Tom Powers
Etatdirektor	Olivia Mullen
Kundenbetreuer	Clayton Bishop
Head of Strategy	Bonnie Wan
Strategy Director	Katie Coane
Strategy Director	nik poon
Communications Planner	Christine Chen
Communications Director	Dong Kim
Communications Planner	Charlotte Cordova
Research & Development	Jane Warren
Strategist	Whitney Thomas
Communications Director	Meredith Vellines
Director of Business Affairs	Judy Ybarra
Business Affairs Manager	Heidi Killeen
Traffic	Ruchele Eisenman
Traffic	Edgar Ornelas
Schauspieler	Christopher Walken
Produktionsfirma	Hungry Man
Regisseur	Bryan Buckley
Produzent	Matt Lefebvre
Executive Producer	Caleb Dewart
Executive Producer	Kim Dellara
Direktor Fotografie	Hoyte van Hoytema
Produktionsdesigner	David Skinner
Produktionsmanager	Will Vudmaska
1st AD	Craig Owens
Post-Produktion	Company 3
Kolorist	Tom Poole
Color Producer	Shannen Troup
VFX Company	The Mill LA
VFX Creative Director	John Leonti
VFX Executive Producer	Hillary Thomas
VFX Producer	Sherilyn Martin
Shoot Supervisor / 2D Lead / VFX Supervisor	Nhat Tran
2D Artist	Sandra Ross
VFX Coordinator	Rachel Dorrothy
Redaktionsbüro	Cabin Edit
Cutter	Chan Hatcher
Editorial Producer	Katy Lester Zamora
Sounddesigner	Steven Rosen
Sounddesigner	Kelly Oostman
Audio Assistant	Graham Carpenter
Audio Assistant	Alex Thiel
Sound Director	Justine Cortale
Agentur	Goodby, Silverstein & Partners