| Titel | Monkey |
| Agentur |
Longplay 360
|
| Kampagne |
Notes
|
| Werbende |
National Forum for the Defense and Protection of Animals
|
| Marke |
FNPDA
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2011 / 10
|
| Geschäftsbereich | Umweltfragen
|
| Slogan | Is the wild life: we do not have more money to help our animals. |
| Story | The idea of the campaign was to raise money to help the National Forum for the Defense and Protection of Animals (FNDPA). As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Philosophie | As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Problem | The National Forum on Animal Protection and Defense (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| Ergebnis | With LongPlay campaign developed by the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Medientyp |
Presse & Publikationen
|
| Texter |
Marcel Petroff
|
| Art Director |
Eduardo Basque
|
| Fotograf |
Luciano Munhoz
|
| Creative Director |
Fernando Luna
|
