In April 2014 I joined JWT as the agency’s General Creative Director, being responsible of all the creative teams and agency accounts.
I came with the mission to refurbish the reputation of the agency, to modify the structure and implement digital and integrated thinking across the agency, in order to better solve client problems throughout the creative, account, strategy and production departments.
After a few months, following the acquisition of digital agency Clarus by JWT (which became Mirum in Mexico), I also took on the role of Chief Integration Officer for the group. As such, I established dynamics and work processes that took the best from the cultures of both agencies and joined them together, from strategy and creativity to execution, for the benefit of the entire brand portfolio.
I was directly responsible for a team of 40 creative professionals, plus digital strategists, project managers and the digital production team at J. Walter Thompson, as well as overseeing the Mirum creative team.
As a result of my work, I won the first Gold Lion for Mexico in the Cyber category for Mexico among other 20 creative awards with the ColorMaps project for Comex.
My responsibility entailed a direct involvement with the following accounts:
Avon, Banorte, Bayer (Coppertone, Canesten, Redoxon, Biometrix, Lomotrin, Bepanten), Comex, Cruz Roja Mexicana, AB InBev (Victoria, Pacífico, and Montejo Beers), Grupo Sigma (San Rafael, Tangamanga, Chimex, La Villita), Huawei, Johnson & Johnson (Listerine, Lomotil, Dramamine), Kimberly-Clark (Huggies, Pétalo, Kleenex, KleenBebé), Microsoft Lumia, Nestlé (Crunch, KitKat, Carlos V, Larín), Puma, Royal Caribbean, Telmex, The Coca Cola Company (Ciel water, Jugos Del Valle, Coca Cola Light, Coca Cola Zero), Unicef.