Cal Flowers - "Flowers. Self-care made easy."

180 Amsterdam

180 Amsterdam Amsterdam, Niederlande

Awards

696

Marke: Cal Flowers
Länder: Niederlande

Werbende: Cal Flowers

Titel	Flowers. Self-care made easy.
Agentur	180 Amsterdam
Kampagne	Flowers. Self-care made easy.
Werbende	Cal Flowers
Marke	Cal Flowers
Posted	November 2022
Geschäftsbereich	Dienste an Privatperson
Story	Problem: Americans love flowers. But, unfortunately, they’re only the go-to gift when celebrating others. People rarely buy them for themselves -as they’re expensive and are seen as luxury products. CalFlowers, a floral association, wanted to change this by offering a fresh perspective, moving flowers from a special gift to something more personal and habitual.Solution:Flowers. Self-care made easy.Flowers are proven by science to provide the same benefits people are currently seeking from more complicated and expensive self-care routes, without any of the weird stuff.Because let’s face it, Goat yoga. Vagina steaming. Coffee enemas. (All real things, btw.)Self-care is becoming a bit…out there. But doesn’t have to be so hard (or so out there). It can be as simple as buying flowers. By giving people permission to buy flowers regularly for themselves, we helped create a new, high-volume customer base and increased revenue opportunities for the whole category.
Medientyp	Internet-Film
Produktionsfirma	MindsEye
Post-Produktion	Black Kite Studios
Tonstudio	Stainless Sound
Mixer	Stainless Sound
Digitale Retuschierung	Loupe
Chief Creative Officer	Kalle Hellzen
Leitender Produktionsverantwortlicher	Marloes Van Den Berg
Executive Creative Director	Pol Hoenderboom
Geschäftsführer	Barbara Bijlard
Etatdirektor	Wendy Van Luyck
Strategy Director	Heather Lewis
Art Director	Ross Weaver
Art Director	Tova Andersson
Texter	Jessica Gunn
Texter	Tom Carver
Designer	Alta Rezazadeh