Titel | Pause is Power |
Agentur | Publicis Mexico |
Kampagne | Pause is Power |
Werbende | Coca-Cola Company |
Marke | Powerade |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
Geschäftsbereich | Soft Drinks, Tonics |
Philosophie | In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back stronger. |
Medientyp | Interaktiv |
Länge | |
Markt | Vereinigte Staaten von Amerika, Italien |
Agentur | Publicis Italy |
Produktionsfirma | Stink Films |
Chief Creative Officer | Diego Wallach |
Schauspieler | Antonio Conte |