| Titel | Football Religion |
| Agentur | Grey Brasil |
| Kampagne | Football Religion |
| Werbende | Foca |
| Marke | Foca |
| Posted | Mai 2014 |
| Geschäftsbereich | Spirituosen |
| Story | The specialty beer Foca launches a webvideo to introduce the “Football Religion” project. Created by the agency Grey Brasil, the action officializes the sport as a “religious cult" in the Country. Since Brazil has a Freedom of Religion Law, which supports the followers of all religions to justify their absences from work to practice their beliefs, Foca hopped on the pitch to take an official document favorable to sports to the notary's office. After waiting for two weeks, they received the legal acknowledgement for fans to become considered followers, besides transforming stadiums into temples and Foca into the holly water of the soccer religion. In other words, soccer fans may justify possible absences on the days their favorite teams play by accessing www.futebolreligiao.com.br. The action was created by Daniel Pérez Pallares, Federico Russi and Lucas Heck, with creative direction by Daniel Pérez Pallares. About Foca beerFoca beer is a specialty beer produced in Viamão-RS with top-grade ingredients. Every month it migrates to São Paulo in the Pilsner Premium, Belgian and Wheat (Weissen) versions. The recipe was developed by a local producer with his partners Mauricio Mantovani and Marcelo Otero, coming from the financial market, and designer Fernando Mainardi. The name FOCA (Seal) comes from the bar jargon that defines the coldest state of beer: “seal ass,” which is that ice-cold beer with a thin white layer of ice covering the bottle. |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | www.futebolreligiao.com.br |
| Creative Director | Daniel Perez Pallares |
| Creative Teammitglied | Daniel Perez Pallares |
| Creative Teammitglied | Federico Russi |
| Creative Teammitglied | Lucas Heck |
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