| Titel | The Death of The Warsaw Palm |
| Brief | A popular public art piece and one of symbols of Warsaw - the plastic palm tree has changed its meaning to become a haunting environmental message: An artificial tree became a real, but withered one on the World Environment Day. The gesture was broadcasted by every major news outlet in Poland and hundreds globally. That happened entirely thru earned media. |
| Kampagne | The Death of The Warsaw Palm |
| Werbende | UN World Environment Day |
| Marke | UN World Environment Day |
| Posted | Juli 2020 |
| Geschäftsbereich | Umwelt & Ökologie |
| Story | Out of 50 most polluted cities in the European Union, 36 are in Poland. Education is needed. On the World Environment Day we were to start a nationwide discussion about air pollution and climate crisis. |
| Medientyp | Interaktiv |
| Länge | |
| Creative Director | Jarek Wiewiorski |
| Chief Executive Officer (CEO) | Marek Szynal |
| Creative Director | Levan Muskhelishvili |
| Art Director | Tengiz Begoidze |
| Art Director | Barbara Borka?a |
| Art Director | Feliks Marciniak |
| Chief Executive Officer (CEO) | Marcin Piecewicz |
| Digital Manager | Bartosz Pajak |
| Creative Teammitglied | Edyta Kotowicz |
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