Opéra GX - "The Opera GX Village"

Officer & Gentleman

Officer & Gentleman Madrid, Spanien

2262

Marke: Opéra GX
Länder: Spanien

Werbende: Opera

Titel	The Opera GX Village
Agentur	Officer & Gentleman
Kampagne	The Opera GX Village
Werbende	Opera
Marke	Opéra GX
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Computer Software und Multimedia Produktionen
Philosophie	Opera GX, the first browser for gamers, announced today plans to venture from browser development into property development and build a gated community just for gamers. Located in the heart of the European country of Andorra, each home in “Opera GX Village” will come equipped with everything a professional gamers needs. The tongue-in-cheek activation is meant to wink at the many big name streamers, like Rubius, TheGrefg and Auronplay, who have moved to the mountainous nation in recent years for its generous tax benefits. To get the word out about the activation, created by the Madrid-based ad agency Officer & Gentleman, the brand launched a humorous promotional video for their fictional housing development. In it, an overzealous real estate agent tells viewers about the amenities at Opera GX Village, as he takes them on a tour of the over-the-top installations – including setups in the bathroom and desktop food delivery. Later, as he writhes around on a bed covered in 500€ notes, he assures viewers that the best part of living in Andorra is “skiing in the winter, mountain biking in the summer and saving your hard-earned cash all year round.” The brand will be giving gamers a chance to win an all-expenses-paid trip for two to spend a weekend in their prototype home: A house in Andorra decked out with setups, LEDs and a copious amount of gaming chairs. To apply, users will have to upload a video to Twitter, tagging @operagx and #OperaGXVillage, explaining why they’d make the ideal first resident in this gamer’s paradise.
Medientyp	Interaktiv
Länge	96 seconds
Mehr Informationen	http://www.operagxvillage.com/
Executive Creative Director	Javi Iñiguez de Onzoño
Executive Creative Director	Alex Katz
Geschäftsführer	José Ortiz
Kaufmännischer Geschäftsführer	Marta Blanco
Account Supervisor	Karina Guerra
Account Executive	Elena Rodriguez
Kreative Leitung	Gonzalo Arica
Kreative Leitung	Ricky Solano
Creative Teammitglied	Javi Diaz
Creative Teammitglied	David Sanjuan
Agency Producer	Karina Guerra
Produktionsfirma	SVS Family Business
Regisseur	Jaime Max
Produzent	Ainhoa Gutiérrez
Creative Producer	Nacho Herrán
Direktor Fotografie	Nacho Toledo
Art Director	Rosa Moreno
Produktionsleitung	María Aparicio
Cutter	Moisés Cabrera
Post-Produktion	Ignacio Leonardi
3D Design	Quan Studio