Opéra GX - "Opera Gx And Xzibit Team Up To Pimp Your Browser"

Officer & Gentleman

Officer & Gentleman Madrid, Spanien

8447

Marke: Opéra GX
Länder: Spanien

Werbende: Opera

Titel	Opera Gx And Xzibit Team Up To Pimp Your Browser
Agentur	Officer & Gentleman
Kampagne	Opera Gx And Xzibit Team Up To Pimp Your Browser
Werbende	Opera
Marke	Opéra GX
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 3
Geschäftsbereich	Computer Software und Multimedia Produktionen
Philosophie	Opera GX, the browser built for gamers, announced today the launch of GX Mods: A new feature which allows users to customize their browsers like never before, from the look and feel, to the sounds, to live filters called Shaders. And to get the word out to the gamersphere, the brand’s teaming up with the king of customization himself: Mr. X to the Z, Xzibit. The rapper, known worldwide for hosting MTV’s “Pimp My Ride” in the 2000’s, is the face of the launch campaign for GX Mods, appearing in a series of online spots to promote the browser’s newest feature. In the hero ad, he joins a GX technical expert named Nate, to help show users how they can “pimp their motherf***ing browsers”. With GX Mods, Opera GX takes customization to the next level. Besides being able to choose from dozens of pre-configured Mods inspired by their favorite genres – like Cyberdeck, Anime, Lo-Fi Chill or Blockified – users also create their own and upload them for others to use. The Mods themselves include animated wallpapers, unique colorways, surprising keyboard and UX sounds, background music and shaders. Audio is also a big part of how Opera GX is changing the game. Not only do Mods include new background tracks that evolve as you interact with the browser, but users can select from different sound packs. And with names like Fartpack, Meow, Morse Code or Grand Piano, well, you can imagine what kinds of sounds your browser will make as you type, scroll and click your way across the web. Users can even customize how they see everything online with the addition of Shaders: A series of live filters that can make your screen appear shattered or out of focus, give it the aspect of a vintage camera or retro TV screen, make it rain and snow, and a whole lot more. To create the campaign, Opera GX once again collaborated with independent agency Officer & Gentleman, who’s been working with the brand since 2021
Medientyp	Interaktiv
Länge	114 seconds
Mehr Informationen	https://operagx.gg/modded
Executive Creative Director	Javi Iñiguez de Onzoño
Executive Creative Director	Alex Katz
Geschäftsführer	José Ortiz
Director of Client Services	Marta Blanco
Account Supervisor	Elsa Morales
Account Supervisor	Karina Guerra
Senior Creative	Gines Gomez
Senior Creative	Borja Marco
Junior Creative	Marta del Rosario
Junior Creative	Marina Ayora Estevan
Produktionsfirma	Antiestático
Directors	El Cielo
Executive Producer	Matias Dumont
Producer / Executive Producer	Nabil Ejey
Direktor Fotografie	Marino Pardo
Art Directors	E S P A I 2
Assistant Director	Iñaki Tena
Ton	Pablo Serrano
Cutter	Gomez Selva
Kolorist	Julia Rossetti
VFX / 3D Studio	Sinedie
Kostüme	Maria Nicolás
Hair and Makeup	Alba Nava
Schauspieler	Xzibit