Titel | McDoors |
Agentur | Publicis One |
Kampagne | McDoors |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 10 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Slogan | Mcdoors |
Story | BRIEF McDonald's releases its first 24-hours restaurants in Ecuador. How can we tell people that we are always open now? IDEA With the simplest possible action: we took out the doors of our restaurants and used them as advertising billboards around the restaurants to spread our message. |
Philosophie | We are always open. Doors? For What? If we are open 24 hours |
Problem | How can we tell people that we are always open now? |
Ergebnis | We increased sales by 25,8% in all our restaurants. |
Medientyp | Außenwerbung |
Länge | |
Executive Creative Director | Jairo Lezaca |
Creative Director | Patricio Bruno |
Creative | Alejandro Bottas |
Creative | Fabian Chimbo |
Agency Producer | Valentina Arria |
Account Director | Moises Acosta |
Client Team Director | Kleber Molina |
Strategieplaner | Gabriela Pérez |
General Manager | Cesar Bettencourt |