Jairo Lezaca
Chief Creative Officer at HOY Mexico by Havas
Mexico City, Mexiko
TitelMcDoors
Agentur
Kampagne McDoors
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 10
Geschäftsbereich Gastätte & Schnellgaststätte
Slogan Mcdoors
Story BRIEF
McDonald's releases its first 24-hours restaurants in Ecuador. How can we tell people that we are always open now?

IDEA
With the simplest possible action:
we took out the doors of our restaurants and used them as advertising billboards around the restaurants to spread our message.
Philosophie We are always open.
Doors? For What? If we are open 24 hours
Problem How can we tell people that we are always open now?

Ergebnis We increased sales by 25,8% in
all our restaurants.
Medientyp Außenwerbung
Länge
Executive Creative Director
Creative Director
Creative
Creative
Agency Producer
Account Director
Client Team Director
Strategieplaner
General Manager

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