MG Mexico - "One single letter K"

HOY Mexico City, Mexiko

1714

Titel	One single letter K
Agentur	HOY
Kampagne	One single letter
Werbende	MG Motor
Marke	MG Mexico
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 1
Geschäftsbereich	Autos
Philosophie	On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the “One single letter” campaign. According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times. In this way, HOY Mexico with HOY Buenos Aires created this campaign in which the creative teams of the two countries led by Tony Waissmann (HOY LATAM´s CCO) and Jairo Lezaca (HOY Mexico´s CCO) worked together.
Medientyp	Presse & Publikationen
Werbeleiter	Patricia Balderrama
PR & Corporate Communication Manager	Mariana López
Agentur	HOY by Havas
General Account Director	Jonathan Alatorre
Etatdirektor	Itzel Zamora
Account Executive	Socorro Nuñez
Etatdirektor	Mark Nakamichi
Regional Chief Creative Officer	Tony Waissmann
Chief Creative Officer	Jairo Lezaca
Creative Director	Damian Palopoli
Creative Director	Santiago Ledesma
Creative Director	Diego Servin
Art Director	David Núñez
Art Director	Ramón Sánchez
Texter	Jack Fonseca
Texter	Diego Servin