ASSOCIAÇÃO ABRAÇO - "Mario"

Coming Soon

Coming Soon Lisbon, Portugal

Awards

9303

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: ASSOCIAÇÃO ABRAÇO
Länder: Portugal

Werbende: ASSOCIAÇÃO ABRAÇO

Titel	Mario
Agentur	Coming Soon
Kampagne	Normal Life
Werbende	ASSOCIAÇÃO ABRAÇO
Marke	ASSOCIAÇÃO ABRAÇO
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 6
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Story	To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life.
Philosophie	On its 30th anniversary, Abraço decided to launch a new campaign that aims to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible.
Problem	Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal). Abraço fights prejudice towards people with HIV (human immunodeficiency virus), a virus that can cause AIDS (Acquired ImmunoDeficiency Syndrome).
Medientyp	Fernsehen
Länge	35 seconds
Creative Teammitglied	Marcelo Lourenço
Creative Teammitglied	PEDRO BEXIGA
Produktionsfirma	SHOW OFF FILMS
Regisseur	Alexandre Montenegro
Assistant Director	Margarida Nina
Direktor Fotografie	William Sossai
Cutter	Gustavo Janz
Executive Producer	TAMIRIS ROCHA
Geschäftsführer	Alexandre Papin
Production Art Director	Rui Pina
Wardrobe	Carlos Soares
Tonstudio	Ameba
Werbeleiter	Emanuel Sávio
Werbeleiter	Cristina Sousa
Texter	Marcelo Lourenço
Art Director	PEDRO BEXIGA