Marcelo Lourenço
Partner/ECD at Coming Soon
Lisbon, Portugal
TitelSurfing Through The Odds
Agentur
Kampagne Surfing Through The Odds
Werbende Betclic x Shutterstock x Soma Surf
Marke Betclic x Shutterstock x Soma Surf
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 10
Geschäftsbereich Online-Freizeit-Service
Philosophie Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank. Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing. The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection. This collection is available on the Shutterstock website (www.shutterstock.com/search/lifestyle?contributor=SOMA+surf-therapy) and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé.
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Founder / Executive Creative Director
Founder / Executive Creative Director
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Client Success Manager
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Photographer & Videographer
2nd Photographer, Videographer and DIT Documentary Director
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Direktor Fotografie
Documentary Water Cinematographer and 1st AC
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Senior Editor
Assistenzredakteur
Kolorist
Sound Design and Mix
Sound Design and Mix
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Online Editior
Post-production Supervisor
Produzent Post-Produktion
Stock Editor and Colourist
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