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Diego Gueler Montero
Diego Gueler Montero
ECD at draftLine
Buenos Aires, Argentinien
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TitelGoose Island Lager
Agentur
Kampagne Goose Island Lager
Werbende Cerveceria Y Malteria Quilmes
Marke Goose Island Lager
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 2
Geschäftsbereich Bier, Cidre
Philosophie For the launch of the new Goose Island Lager in Argentina, draftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.
Medientyp Interaktiv
Länge
Connections Director & Agency Head
Geschäftsführer
Chief Creative Officer
General Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Head of Art
Head of Project Managers
Projektmanager
Head of strategy & Business Integration
Head of Strategy
Strategist
Community Manager
Produktionsleitung
Produzent
Activation Producer
Produktionsfirma Mamá Húngara
Regisseur
Executive Producer
Project Producer
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter

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