Rumos - "Love Without Barriers"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

4981

Titel	Love Without Barriers
Agentur	FCB Lisbon
Kampagne	Love Without Barriers
Werbende	Rumos
Marke	Rumos
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	TV, HiFi, Video
Slogan	We rise together
Story	With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball, all this through his sister’s body.
Philosophie	Rumos is a tech company focused on shortening the distance between people and technology. Show people that barriers can be overcome with the help of technology.
Problem	We transformed a simple video data streaming into an immersive and real VR experience.It all using a H.264 compression on the sister’s head camera to be transformed and sent as an MP4 into the wheelchair basketball athlete’s VR headset through video stream, enabling the athlete to have a real-time video playing on his VR headset. The execution was captured to furtherly be a social video enabling people to watch it through a website fully integrated with social media platforms.
Ergebnis	Increase of social media engagement.73% of brand noriety increaseTripled the number of unique visitor on the website
Medientyp	Social Media
Länge	120 seconds
Mehr Informationen	www.amorsembarreiras.com
Executive Creative Director	edson athayde
Chairman	Luis Silva Dias
Texter	André Felix
Art Director	Ian Guimarães
Regisseur	Mário Patrocínio
Direktor Fotografie	Pedro Patrocínio
Produktionsfirma	BRO cinema
UX Designer	Jeison Valejo
Frontend Developer	Antônio Figueiredo