Titel | 2breakthesilence |
Agentur | WE |
Kampagne | 2breakthesilence |
Werbende | Fala Mulher |
Marke | Fala Mulher |
Posted | November 2021 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Philosophie | A woman is assaulted every 2 minutes. That means 720 victims per day in Brazil. A statistic which became an insight to create a 2 minute film with 720 different women. An undertaking which made even greater impact through its original score. We invited a musician to watch the campaign film and to put herself in the place of the assaulted women. Translating their pain through her cello, in a single take which combined diverse techniques. All aggression is a negative sensory experience. And it was through sound that we placed the audience inside each scene of the film. 2breakthesilence. Silence kills the victims of violence. Because of this, music needs to go where words cannot reach. |
Medientyp | Interaktiv |
Länge | |
Creative Director | Armando Araujo |
Stellvertretender Creative Director | Thiago Gueler |
Stellvertretender Creative Director | Glauber Dorotheu |
Produktionsleitung | Alessandra Salles |
Produktionsfirma | Santeria |
Regisseur | Rafa Damy |
Tonstudio | CANJA Audio Culture |
Sounddesigner | Lucas Sfair |
Sounddesigner | Eduardo Karas |
Sounddesigner | Filipe Resende |
Sounddesigner | Levi Mynssen |
Sounddesigner | Diego Zorrilla |
Sounddesigner | Leonardo Lima |
Sound Engineer | Lucas Sfair |
Sound Engineer | Eduardo Karas |
Sound Engineer | Filipe Resende |
Sound Engineer | Levi Mynssen |
Sound Engineer | Diego Zorrilla |
Sound Engineer | Leonardo Lima |
Music Executive Producer | Lucas Sfair |
Music Executive Producer | Eduardo Karas |
Music Executive Producer | Filipe Resende |
Music Producer | Levi Mynssen |
Music Producer | Diego Zorrilla |
Music Producer | Leonardo Lima |
Musikalische Bearbeitung | Noélle Bonacin |
Musikalische Bearbeitung | Diego Zorrilla |
Musikalische Bearbeitung | Levi Mynssen |
Komponist | Noélle Bonacin |