Lucas Sfair
Creative Director | Co-Founder at CANJA Audio Culture
Curitiba, Brasilien
Titel2breakthesilence
Agentur
Kampagne 2breakthesilence
Werbende Fala Mulher
Marke Fala Mulher
PostedNovember 2021
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie A woman is assaulted every 2 minutes. That means 720 victims per day in Brazil. A statistic which became an insight to create a 2 minute film with 720 different women.
An undertaking which made even greater impact through its original score. We invited a musician to watch the campaign film and to put herself in the place of the assaulted women.

Translating their pain through her cello, in a single take which combined diverse techniques. All aggression is a negative sensory experience.

And it was through sound that we placed the audience inside each scene of the film. 2breakthesilence. Silence kills the victims of violence. Because of this, music needs to go where words cannot reach.
Medientyp Interaktiv
Länge
Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Produktionsleitung
Produktionsfirma
Regisseur
Tonstudio
Sounddesigner
Sounddesigner
Sounddesigner
Sounddesigner
Sounddesigner
Sounddesigner
Sound Engineer
Sound Engineer
Sound Engineer
Sound Engineer
Sound Engineer
Sound Engineer
Music Executive Producer
Music Executive Producer
Music Executive Producer
Music Producer
Music Producer
Music Producer
Musikalische Bearbeitung
Musikalische Bearbeitung
Musikalische Bearbeitung
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