Ayoola Opere
Creative Director/Head of Content at Cutting Edge Pictures Africa
Lagos, Nigeria
TitelHope Bank Psb
Werbende Noah's Ark
Marke Hope Bank PSB
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 1
Story The question of how financial payment services can be brought closer to all strata of people is well answered in the objectives of these briefs, the offering of this unique concept of open banking breaks the boundaries and reservations a customer may have because of the stress and constraints of traditional banking.

This Advert is about fulfilment of dreams, it's about hope and determination, it is about desire to lead a life of ease, it will inspire something in all of us.

The catalyst for these aspiration is HOPE BANK and the emotive and uplifting relatable events it piggybacks on
We are telling raw and authentic stories of how HOPE BANK has transformed the digital financial payment services space and bridged the gap between their bank account and the many obstacles of traditional non digital payment system, how it has inspired them and shown them the path to easier and simpler payment transaction access and process, we all love feel good Stories like these, bond between parent and child or romance between lovers, films that touch the heart and live
with us in our homes every day. The POWER of television.
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