| Titel | JUMIA - DEARLY BELOVED |
| Werbende | N/A |
| Marke | Jumia |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Story | The thing that grabs me about this board is how hilarious and very direct it is, how I totally get the entire message in a few seconds, how the characters are every day people though no one ever really stomps into a weeding to call out the groom and halt the wedding, but the entire world always relates to this scenario like its very common, how brilliant it is that metaphors such as this scenario can be used to represent relatable material that hits home to the core of the audience and spring them to action in the shortest possible time, riding on the back of humor to deliver this essential board, no matter who you are, you will get the message in an instant. The objective is to translate JUMIA’S BLACK FRIDAY deals to the audience. DEARLY BELOVED is a perfect backdrop or may I say trampoline for that narrative to spring off into the minds of the audience, the fact that matters of the heart was at stake and the art of the deal took center stage is genius, the idea of that there’s a serious situation at stake and this person was able to be distracted by the very sweet deals, I am yet to see the Nigerian that will pass on the opportunity to get a good deal. I like that the stories leverage on that. |
| Medientyp | Fernsehen |
| Länge | |
| Advertising Agency/Production Company | Ayoola Opere |