Saikat Dasgupta

Saikat Dasgupta

Planning Director at 82.5 Communications
Kolkata, Indien

Zusammenfassung

Experienced marketing mindset equipped with experience in research, digital and planning.

Sprachen
  • Englisch - Pro
  • Bengalisch - Basic
  • Französisch - Basic
  • Hindi - Native

Positionen

Planning Director
82.5 Communications
Indien
September 2020 - Derzeit hier (3 Jahre 7 Monate)
Senior Research Manager
Kantar
Indien
November 2018 - April 2020 (1 Jahr 5 Monate)
From conception to conclusion, managing qualitative research project life cycles- Proposal writing to Final reporting; for a range of key International markets: Bangladesh, Sri Lanka, Pakistan, KSA, Russia, Indonesia, Cote d'Ivoire amongst others.
Research Associate
Quantum Consumer Solutions
Indien
October 2016 - November 2018 (2 Jahre 1 Monat)
End to end solutions in the domain of Qualitative Research for clientele across categories: Tourism & Hospitality, Fashion and Apparel, Food & Beverages, Health Food Drinks, E-commerce, Automobile, Telecommunications and many others
Co-founder
Social Rickshaw
Indien
April 2016 - September 2016 (5 Monate)
- Business Development, Account Management, Creative Planning
- Client Servicing for SMB clientele such as EasyRoads, Inksoul, Luxum, YRV Designers etc.
Digital Media Strategist
Routofy
Indien
August 2015 - March 2016 (7 Monate)
- Brand launch with an integrated marketing campaign through digital channels (Social Media, blog) and PR- creating a unique visual identity keeping Instagram mobile platform as the center of all communication and earned media footprint to build credibility
- From Concept to media strategy to execution of multiple campaigns to engage a community of active travelers- Tagline launch campaign '#DoMoreWithLess', App launch campaign '#RoutofyInTheAir', 3 month long build up campaign '#CelebrationIsComing', Micro Influencer engagement campaign '#ShowUsTheUnseen' and a visual campaign '#LookBeyond'
Senior Digital Marketing Executive
ibs unified
Indien
February 2015 - June 2015 (4 Monate)
- Client Servicing and conceptualizing Pepsi World App, a universe for everything PepsiCo on one mobile app platform
- Account management and strategy to execution of brand relaunch on digital media channels for MakeMyTrip, launching their new tagline '#DilTohRoamingHai' involved in their design of a mobile first approach

Ausbildung

MBA (Communications Management)

2013 - 2015 (2 Jahre)

B.E (Chemical Engineering)

2008 - 2012 (4 Jahre)

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