Christine Kahm Silver

Cross App Strategy and Insights Lead
- Led development of the Strategic Brand insights practice for Blue App Marketing.
- Led talented team of ICs to establish foundational brand insights and transform these insights into brand marketing strategies for the Blue App.
- Key projects:
* Standardized and socialized new thinking and processes around positioning
* Developed, led, and drove foundational marketing strategy (brand key) for blue app
* Developed and led holistic FB app audience strategy (aspirational strategic audience) and

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implementation
* Collaborated closely with product strategy to enable unified strategies across product and marketing.

Stood up consumer insights discipline and drove Consumer Strategy to service Nike East enterprise-wide (brand, marketplace, product) for Nike NYC.Key project: Brought company-wide mindsets to life to provide macro strategic focus as well as local inspiration Inspired upstream product innovation, downstream GTM activations, local marketplace strategies and retail strategy. Cross category implementation from womens to running to sportswear. Scaled consumer efforts through the creation of a Nike-wide online immersion tool (city up) in partnership with Strategic Operations.

Brand Marketing lead for Nike Women in NYC.
Led talented team of brand managers to build execute territory marketing plans in the East that were consumer first and reflect zeitgeist of local NYC culture. In partnership with cross functional teams, we developed holistic plans to elevate the brand in key moments. Major part of this role was in keeping connected with the core consumer on a daily basis and ensuring their beliefs and values were brought to life in casting to expression around key moments.

1)Trained, built and led highly successful team of 11 to deliver best in class, differentiated consumer insights driven strategies to tech, retail and FMCG brands. Conducted end to end consulting work for clients inclusive of white space identification, segmentation and positioning, ongoing creative ideation and exploration, trends and sensing, in depth exploration of demand spaces, down to GTM tactics.

2)Served as Strategic insights pitch lead for agency creative pitches in partnership with CMO, CEO, and CCO - Responsible for stitching consumer driven narratives to build to big idea.

3)Built and managed own P&L within broader global creative agency

Strategic insights professional at leading youth-focused cultural insights firm, which is wholly owned by CAA, the world's largest entertainment and sports agency and creator of the leading, syndicated youth trends report - the Cassandra Report.Mentored and led a successful strategic insights team focused on delivering the "why" behind customer behavior.