Luis Simbaqueba or Lucho is a Colombian?? with a heart divided into Bogota and Cali. In love with his wife, his children.
After a successful tour of important Colombian agencies (DDB, Ogilvy, Leo Burnett, and Saatchi & Saatchi) now carries on his shoulders the challenge of the Creative General Director at 4 AM Saatchi & Saatchi Honduras.
It was cataloged according to Archive magazine as the second-best Art Director of Colombia in 2020.
"This profession is 70% Desire and passion, the other 30% is Talent. The talent will be acquired but if you do not have desire and passion, you are not at all"