Diana Kuhlmann
Creative Director at McCann San José
San José, Costa Rica
TitelThe Secret is Experience-3
Agentur
Kampagne The Secret is Experience
Werbende McCann San José, Costa Rica
Marke KFC
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 3
Geschäftsbereich Nahrungsmittel
Slogan The Secret is Experience
Story In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do.
Philosophie We believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do.
Problem In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job.
Medientyp Presse & Publikationen
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