League Against Cancer - "The League Among all Leagues"

VMLY&R Lima

VMLY&R Lima Miraflores, Peru

Awards

1391

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: League Against Cancer
Länder: Peru

Werbende: League Against Cancer

Titel	The League Among all Leagues
Agentur	VMLY&R Lima
Kampagne	The League Among all Leagues
Werbende	League Against Cancer
Marke	League Against Cancer
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 7
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Slogan	This is the league where everyone should play
Story	Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country.
Philosophie	We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country.
Problem	Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets.
Ergebnis	One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One story got a total value of free press worth $186MM One Story made The League Against Cancer, the trending League in the country.
Medientyp	Entwicklung/ Fund Raising
Länge	133 seconds
Chief Executive Officer (CEO)	Eduardo Grisolle
Executive Creative Director	Tin Sanchez
Creative Director	Eduardo Meza
Creative Director	Carlos Fernandez
Texter	Luis Felipe Rios
Art Director	Fernando Guerra
Grafik-Designer	Renzo Zapata
Etatdirektor	Sara Roif
Account Supervisor	Stephanie Loveday
Account Executive	Sofía Chinchay
Produktionsleitung	Leoni Lizarzaburu
Filmproduzent/Produzent	Katherina Vilcarima