Raul Queiroz

Raul Queiroz

Head of Design at Rede D'Or
Rio de Janeiro, Brasilien


I’m a 25-year-multidisciplinary experienced Designer, Art Director, and Illustrator with passages through the main advertising and digital agencies in Rio de Janeiro, Brazil. I’m used to managing creative teams and also starting and maintaining digital transformation processes. At present, I'm the Head Designer at “Rede D'Or São Luiz” which is a major health company in Brazil. We form a poll of 72 hospitals all over the country.
As a former advertising creative director, I have acquired experience with a huge range of clients, projects, communication aspects, presentations, pitches, etc. As a former entrepreneur, I bring a different business view on how projects and teams can be managed, including finance and general management. I am an experienced consultant, which brings me to an open approach to business, operations, finances, governance, etc.
I feel incredibly comfortable in a diverse range of creative projects. I like to explore different techniques, approaches, and design processes and also dive into advanced technology research. To provide a superior engagement to the company’s clients, I also use the “Internet of Things”, advertising, storytelling, and many other tools coming from different sources.

  • Englisch - Pro
  • Portugiesisch - Native


Head of Design
Rede D'Or
October 2018 - Derzeit hier (5 Jahre 6 Monate)
As a Head of Design, my primary responsibility is ensuring design excellence for healthcare digital products by implementing quality checkpoints and offering UX-standard solutions while updating the design library. In addition to supporting my team, I strive to integrate design within the company's top management framework, demonstrating how it can optimize customer-centric approaches and contribute to achieving business goals. My role encompasses service and research management, experience management, and design management, all pertaining to user interfaces and maintenance of the Rede D’Or full digital products ecosystem.

I actively engage in shaping and delivering various UX and UI projects while collaborating with multiple stakeholders across the product lifecycle. This has a direct impact on product features and leadership decisions, involving managing all operational aspects of the Design Team, including services, strategies, creativity, delivery, and scalability. Additionally, I oversee the product design management for Rede D'Or São Luiz company's websites and their services platform, as well as operational management and team development of the UX Research team. My focus is on the development, maintenance, scaling, and evangelization of all user-centered design guidelines and policies, including DesignOps and Design System Ops. My product expertise spans websites, web applications, native applications, management systems, conversational solutions like chatbots, and certain operational processes within hospitals.
Partner & Creative Director
Humans Creative Group
March 2013 - September 2018 (5 Jahre 6 Monate)
As a Creative Director, my responsibilities encompass conceptualizing campaigns, overseeing visual design, user experience, and user interfaces, and approving various creative materials produced by my team or freelancers. I am also skilled in creating, maintaining, selling, and coaching product discoveries and developments across diverse scopes.

As a partner, I managed the agency's general administration, including cash flow, supplier relationships, and business modeling. Additionally, I have conducted numerous business consultations for established brands and startups, involving competitive and opportunity analysis, strategic, commercial, and operational planning, branding (visual identity, (re)positioning, brand architecture), and experience (journey mapping, concept development, service design, information architecture, and interface design).

In these roles, I have also been actively involved in research coordination, facilitation, mentoring, and monitoring results to ensure the successful execution of projects.

Clients served: Reserva, Rede Globo, Multishow, Readers Digest, TIM, MedGrupo, Revista Tatame, Banda Black Rio, ATC-Rio, Florida Cup, Patricia Pillar and others.
Creative Supervisor
Rio de Janeiro, Brasilien
July 2011 - December 2012 (1 Jahr 5 Monate)
I held responsibility for the conception, management, and production of all campaigns, visual design, user experience, and user interfaces, as well as the approval and production management of various creative materials generated by the online team. Additionally, I initiated and sustained a digital transformation process for eight months, leading to the creation of several products and businesses, some of which were successfully launched.
Digital Coordinator
Repense Comunicação
March 2010 - July 2011 (1 Jahr 4 Monate)
I was responsible for creative management and production of all campaigns, visual design, user experience, user interfaces, flash production and development. Also, I was responsible for create, manage and scale all operational processes of digital department. Clients served: Oi, Cultura Inglesa, Editora Record, Editora Campus-Elsevier, WWF Brasil, Barra Shopping, Bombril, ActionAid Brasil, Shell, Médicos sem Fronteiras and others.
Head of Art
Juice Comunicação
August 2009 - February 2010 (6 Monate)
I was responsible for concept, management and production of all campaigns, visual design, user experience, user interfaces, approbation and production management of all kind of creative material made by team or freelancers. Clients served: Mitsubishi Motors, Top Target, Paralelo 35, Haras Mandala, Haras do Barulho, Raul Furtado and others.

Weitere berufliche Aktivitäten

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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