Titel | Babies |
Agentur | Havas Lisbon |
Kampagne | Babies |
Werbende | Amnesty International |
Marke | Amnesty International |
Posted | Februar 2005 |
Geschäftsbereich | Menschenrechte |
Philosophie | Differently of what Amnesty usually does, Babies focus on the positive side of the voluntary work. Which means the goal. Instead of showing the problems (with the weary terrible and shocking pictures) we go for the achievements - join Amnesty and you could help change things because making pressure (the main action of Amnesty) has more power than you think. |
Medientyp | Fernsehen |
Länge | |
Markt | Portugal |
Creative Teammitglied | Marcelo Lourenço |
Creative Teammitglied | PEDRO BEXIGA |
Agency Producer | Viviane Castro |
Regisseur | Rita Nunes |
Produktionsfirma | Show Off |