| Titel | The Most Boring Room Ever |
| Agentur | Ketchum London |
| Kampagne | The Most Boring Room Ever |
| Werbende | Lego |
| Marke | Lego |
| Posted | November 2022 |
| Geschäftsbereich | Spielwaren & Spiele |
| Story | The LEGO Foundation has championed ‘Learning Through Play’ for over 90 years. As part of their ‘Build a World of Play’ campaign, we set out to show children, parents and carers across the world, just how important free play really is.Because, despite kids leading busier lives than most of us adults; piano lessons one minute, dance classes the next, 84% of them still wish they had more time to PLAY.So, we set out on a mission to encourage more play for kids everywhere.How? By creating a social experiment…The Most Boring Room Ever.Six kids. One room. One roll of paper.And what unfolded was the furthest thing from boring.Showing parents, carers, and kids just how simple free play can be. And most importantly, how it can come from anywhere… and anything. |
| Medientyp | Internet-Film |
| Produktionsfirma | Mad Cow Films |
| Executive Creative Director | indy selvarajah |
| Creative Director | Lipe Faria |
| Senior Creative | Emily Gosen |
| Produktionsleitung | Jacqui Licorish |
| Regisseur | Justin Hackney |
| Filmproduzent/Produzent | Harry Moore |
| Executive Producer | Pete Chambers |
| Cutter | Alice Halstead |
| Sound Engineer | Jack Maltby |
| Kolorist | Jack McGinity |
| Kolorist | CHEAT London |
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