Titel | Maria |
Agentur | Different |
Kampagne | Pixel Portraits |
Werbende | ACRA |
Marke | ACRA |
Posted | Februar 2022 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated. This will be the most effective way to witness the progressive loss of identity. |
Medientyp | Case Study |
Länge | |
General Manager | Luca Cavalli |
Chief Creative Officer | Francesco Guerrera |
Media Director | Fabio Rizzolini |
PR Director | Simone Contini |
Production Director | Giorgia Favaretto |
Stellvertretender Creative Director | Veronica Maggi |
Stellvertretender Creative Director | Roberto Ferrario |
Grafik-Designer | Stefania Masiero |
Motion Graphics Designer | Federica Schirru |
Event Manager | Alessandro Rizzardi |
Produktionsmanager | Diego Donetto |
Fotograf | Stefano Rosselli |