| Titel | FIRE |
| Agentur | Moon |
| Kampagne | This is not a campaign |
| Werbende | SIC Noticias |
| Marke | SIC Noticias |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Slogan | Know More |
| Story | The fire in Pedrógão Grande was one of the deadliest in the world and one of the biggest ever in Portugal. Finding the reasons that led to this tragedy was a reason itself for a huge social debate. As a news channel, the role of SIC Notícias is to give coverage of the whole story in all its different perspectives, offering the public maximum information for a better understanding of the subject. |
| Philosophie | In a world where information is as easily accessible as it is misleading, context is everything. |
| Problem | The brand asked for a repositioning campaign to reaffirm its core values and responsibility towards the public by practicing a journalism of reference. |
| Ergebnis | The campaign’s large media coverage promoted a public debate, spontaneously jumping from traditional media to social media. |
| Medientyp | Presse & Publikationen |
| Creative Director | Tiago Rebelo |
| Art Director | Antonio Duarte |
| Texter | Sara Sezifredo |
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