| Titel | ELECTION |
| Agentur |
Moon
|
| Kampagne |
This is not a campaign
|
| Werbende |
SIC Noticias
|
| Marke |
SIC Noticias
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2019 / 1
|
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender
|
| Slogan | Know More |
| Story | The election of Jair Bolsonaro in Brazil created mix feelings all around the world. The topic gave way to the political, social and even human rights debate. As a news channel, the role of SIC Notícias is to give coverage of the whole story in all its different perspectives, offering the public the maximum information for a better understanding of the subject. |
| Philosophie | In a world where information is as easily accessible as it is misleading, context is everything. |
| Problem | The brand asked for a repositioning campaign to reaffirm its core values and responsibility towards the public by practicing a journalism of reference. |
| Ergebnis | The campaign’s large media coverage promoted a public debate, spontaneously jumping from traditional media to social media. |
| Medientyp |
Presse & Publikationen
|
| Creative Director |
Tiago Rebelo
|
| Art Director |
Antonio Duarte
|
| Texter |
Sara Sezifredo
|
