| Titel | Launched Whale |
| Agentur | Cafeína |
| Kampagne | Launched Whale |
| Werbende | Municipalidad de Miraflores |
| Marke | Municipalidad de Miraflores |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 4 |
| Produkt | Beaches |
| Geschäftsbereich | Landschafts-und Gebäudepflege, Park & Tiererhaltung |
| Slogan | Garbage kills |
| Problem | WITH THE ARRIVAL OF SUMMER THERE IS AN INCREASE OF TRASH AND WASTE THAT POLLUTE THE BEACHES. IN SPITE OF THE MUNICIPAL EFFORTS MADE TO MAINTAIN THEM CLEAN. THE LACK OF CONSCIOUSNESS AND ECOLOGICAL EDUCATION MAKE THIS A PREVAILING PROBLEM, LEAVING OUT THE SANITARY MATTER TO CONVERT IT ALSO INTO AN ENVIRONMENTAL ONE. |
| Ergebnis | - ONE DAY OF EXHIBITION GENERATED MORE THAND 30 NEWS AND COMMENTS AT NATIONAL LEVEL (TV, NEWSPAPERS, MAGAZINES AND INTERNET) BEING ABLE TO CARRY THIS MESSAGE TO MILLION OF PERSONS.- MORE THAN 4,500 VACATIONISTS RECEIVED THE MESSAGE LIVELY DURING THE DAY THE ACTION WAS PERFORMED.- DOZENS OF BLOGGERS, ECOLOGICAL SITES, AND PRO-ENVIRONMENTAL PAGES JOINED TO THE SPREADING OF THE MESSAGE.- ACCORDING TO THE MUNICIPALITY, DURING THE REMAINING SUMMER SEASON, RECOLLECTION OF GARBAGE FROM THE BEACHES, DIMINISHED FROM 5 TO 2 TONS. DAILY AVERAGE |
| Medientyp | Außenwerbung |
| Markt | Peru |
| Other | PR-Camila Meza Bustamante |
| Projektmanager | Jorge Ezcurra |
| Produzent | Lucas Alvites |
| Fotograf | JPM Fotografía |
| Art Supervisor | Cristhian Ávila |
| Art Director | Pablo Alfaro |
| Creative Teammitglied | José De la Barra |
| Creative Teammitglied | Bruno Yaker |
| Etatdirektor | Ana María Castillo |
| Creative Director | Mauricio Meza |
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ALLE SEHENEasy
- MARKE:
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- MARKE:
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Ronalda
- MARKE:
- Sr. Fútbol
Killing Death
- MARKE:
- Mexican Red Cross
- AGENTUR:
- Saatchi & Saatchi X