| Titel | See you soon |
| Agentur | Cafeína |
| Kampagne | See you soon |
| Werbende | Cedro |
| Marke | Information and Education Center for the Prevention of Drug Abuse |
| Posted | März 2012 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Philosophie | Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) |
| Problem | In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. |
| Ergebnis | - During four weekends, this action manage to increase by more than 40% the traffic on their website.- 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it. |
| Medientyp | Interaktiv |
| Art Director | Cristhian Ávila |
| Art Director | Lucho Santillán |
| Art Director | Pablo Alfaro |
| Texter | José De la Barra |
| Texter | Bruno Yaker |
| Creative Director | Mauricio Meza |
Mehr Projekte
ALLE SEHENEasy
- MARKE:
- Doble-Deli
Ready
- MARKE:
- Betty Crocker
Ronalda
- MARKE:
- Sr. Fútbol
Launched Whale
- MARKE:
- Municipalidad de Miraflores
- AGENTUR:
- Cafeína
Killing Death
- MARKE:
- Mexican Red Cross
- AGENTUR:
- Saatchi & Saatchi X