| Titel | The Day Advertising Had A Break |
| Agentur | J. Walter Thompson Colombia |
| Kampagne | The Day Advertising Had A Break |
| Werbende | Nestlé |
| Marke | Kit kat |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 3 |
| Geschäftsbereich | Schokoriegel |
| Story | J. Walter Thompson Colombia found a powerful vehicle to convey Kit Kat's concept "have a break": advertising itself. And the truth is that there are people who never take breaks: the models in other brands’ billboards. This gave the agency the idea to negotiate with some of the most famous brands in the country to let them give their models a break. For the execution J. Walter Thompson got in contact with the original models and photographers of each billboard to remake the exact same ad. Just with one simple difference: the models were all taking a break with a Kit Kat bar. Next to the billboard, a dispenser with Kit Kat read: "Like the model in this billboard, you too can have a break. Take one.” |
| Medientyp | Plakat |
| Länge | |
| Deputy Executive Creative Director | Rodolfo Borrell |
| Stellvertretender Creative Director | Andrés Norato |
| Stellvertretender Creative Director | Claudia Murillo |
| Creative Director | Jaime Perea |
| Art Director | Nicolas Acosta |
| Direktor Kundenservice | Antonio Abello |
| Etatdirektor | Lisseth Trejos |
| Werbeleiter | Juan David Rico |
| Werbeleiter | Carlos Madriñan |
| Werbeleiter | Andres Trochez |
| Werbeleiter | Maria Clemencia Espinosa |
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