Jules Cabigon

Jules Cabigon

Creative Lead at MullenLoweTreyna
Cebu, Philippinen

Zusammenfassung

Jules is a graduate of Legal Management from the Ateneo de Manila University who decided to leave the legal profession behind and pursue a career in advertising, against his parents’ wishes.

Since then, he has been deeply immersed in the various disciplines of advertising, mainly Customer Relationship Management (CRM), traditional Above-The-Line, and Digital.

In the 10+ years as a practitioner, he has handled a variety of clients ranging from cosmetics, telcos, FMCGs, 4-star hotels, even agricultural products. Along the way, he has won international (Caples) and local awards (Boomerang, Araw, Anvil) for his work with his teams.

A copy- and concept-based Creative at the core, Jules firmly believes in the power of ideas, and how even the simplest ones can change the world.

Portfolio links will be provided as requested.

Sprachen
  • Tagalog - Native
  • Englisch - Pro
  • Cebuano - Native

Positionen

Creative Lead
Manila, Philippinen
January 2024 - Derzeit hier (3 Monate)
Leading a team handling pharma, tech, FMCG
Group Creative Director
Xiklab Digital Inc.
Philippinen
August 2019 - January 2024 (4 Jahre 5 Monate)
Led a team handling FMCG, pharma, tech, and finance
Creative Director
mobext Philippines
Philippinen
May 2017 - July 2019 (2 Jahre 2 Monate)
Led the Creative team handling FMCG, pharma, tech, and finance
Creative Director
Makati, Philippinen
September 2015 - April 2017 (1 Jahr 7 Monate)
Led the digital Creative team handling HORECA, telco, FMCG
Creative Director
movent Inc.
Philippinen
July 2013 - September 2015 (2 Jahre 2 Monate)
Led the then Creative arm of Group M Philippines, handling tech, finance, FMCG, telco
Associate Creative Director
netbooster asia
Philippinen
April 2012 - July 2013 (1 Jahr 3 Monate)
Led the team handling telco, FMCG
Senior Copywriter
netbooster asia
Philippinen
February 2010 - April 2012 (2 Jahre 2 Monate)
Wrote for telco, FMCG
Senior Copywriter
Cebu City, Philippinen
September 2006 - February 2010 (3 Jahre 5 Monate)
Wrote for HORECA, Agricultural, and FMCG clients
Copywriter
BCD Pinpoint
Philippinen
May 2003 - August 2006 (3 Jahre 3 Monate)
Wrote for FMCG, restaurants, and NGOs

Ausbildung

Bachelor of Science in Legal Management

June 1999 - March 2003 (3 Jahre 9 Monate)
Wanted to be lawyer. Was told to write in legalese, refused to do it. Finished the degree anyway. Discovered advertising during an internship.

High School

June 1995 - March 1999 (3 Jahre 9 Monate)
Got on on a scholarship - free tuition and books! The payoff: Research, Advanced Research, Chemistry, Advanced Chemistry, Biology, Advanced Biology, Agriculture

Weitere berufliche Aktivitäten

Certified Digital Marketing Program

Teaching
January 2018 - December 2018 (11 Monate)
Taught a course on Social Media Content

PHNX 2024

Awards Jury Member

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